.jpg)
Hydrinity
In short
Hydrinity's growth story with data-centric email marketing. One email at a time.
what we did
Strategy
Copywriting
Visual Design
List Growth
Full Service Email Marketing
.jpg)
The Opportunity.
Rebel360 aimed to elevate Hydrinity's digital growth marketing by adopting a long-term email strategy focused on building trust and loyalty. The goal was to transform Hydrinity's mailing list into high-value brand advocates. With a focus on customer-centric marketing, owned data insights, and hyper-segmented audiences, Rebel360 collaborated with Hydrinity to curate personalised content and email flows that convert.
Hyper-segmentation was at the heart of this strategy. By diving deeper into the subscriber data, we could create smaller, more targeted segments, allowing for tailored messaging that resonates more profoundly with each recipient. This granularity in segmentation ensured that every email sent was highly relevant, increasing the chances of engagement and conversion.
The Approach.
With Hydrinity, we've proven that data-driven email marketing isn't just a buzzword—it's a game-changer. Rebel360 adopted a robust approach by analysing their email campaign's key performance indicators (KPIs). At the same time, we dove deep into the data, keeping our finger on the pulse of revenue-per-recipient and conversion rates and turning insights into action.
Understanding the importance of a quality subscriber base, we implemented strategies for list growth, witnessing a substantial +74% increase in list growth.
With refined strategies, Hydrinity email deliverability increased by +73%, reducing bounce rates and ensuring their emails reached the subscribers' inboxes.
Quality over quantity. Our list strategies didn't just grow numbers; they skyrocketed engagement. Out with the inactive, in with the hyper-engaged.
Open rates and click rates are crucial indicators of customer engagement. Hydrinity's strategic content and timing increased these metrics, indicating that the content resonated with the audience.
Against industry benchmarks? Hydrinity didn't just compete; they dominated. Open rates, click rates, placed order rates - Hydrinity's performance outperformed the median industry standards.
99th percentile for Placed Order Rate
Highlights.
By honing in on collected zero-party data focusing on optimised content and messaging, we realised a significant uplift in conversion rates, boosted by our approach towards customer connection. We were able to more accurately understand their growing audience and curate campaigns that meet them where they are.
In Q3 2023, Hydrinity saw a robust revenue increase of+76% in owned revenue with an +84% increase in campaign revenue. The revenue from these campaigns was a significant leap from their past quarters, contributing healthily to the overall business revenue.
We didn't just send emails; we ensured they landed, boosting Hydrinity's deliverability stats, slashing bounce rates, and nailing inbox placement with soaring open and click rates.
